With Love From
The City Of Smiles
Iya Villanueva
“When
strangers become friends and moments turn to unforgettable memories, you know
you are home. Where your heart is.” When I first heard this in the Negros Love
Dance Festival’s trailer, my first thought was that the whole event was being
overly dramatized. It was just all hype and people succumbing to the mainstream.
I had not gone to the first two Love Dance Festivals, one in 2013 and one in
2014. My friends who went just told me stories about the people who got drunk,
so I thought I wasn’t really missing out on anything. It’s just a bunch of
teens dancing and getting drunk in an outdoor festival.
I arrived
at the venue at 9:30pm, a bit late for something that starts at 12nn. I was
immediately annoyed because I had to step out of my car at an area quite far
from the venue. My car could no longer come to a nearer place or else it would
be stuck forever, so I decided to walk to the entrance. Getting there, though,
didn’t make me feel any better. The line to get inside was too congested.
Entering was such a hassle because people were being inspected; to make sure
they weren’t bringing in illegal substances or deadly weapons. Another cause of
congestion was that a lot of tickets were fake. Scalpers outside were selling
them so they really had to check every ticket. I finally got in and as I
stepped onto the field, a refreshing burst of music and lights welcomed me.
My
friends were all the way in the front of the field, right in front of the
stage. I caught up to them and immediately joined in dancing to the beat. A mix
of local and foreign DJs graced the stage. It seemed as though the whole island
was jumping with one heartbeat.
Even the
rain did not stop us from having a great time. For a moment, people left to
take cover. But after a while, we all went back to the field. We didn’t even
care how muddy it already was (it was literally so muddy that I had to throw
away my shoes after the event). It’s definitely one of those events where you
leave with no regrets because no matter what happens, everyone surely had a
good time. It definitely made me love Bacolod even more.
The
Negros Love Dance Festival debuted in the summer of 2013 as Bacolod City’s
first massive outdoor music festival. Ryan Saez, event director for Love Dance,
said that Headrush multimedia, the team behind NLDF, basically coined the
concept of “Love Dance” through the inspiration it has drawn from similar
electronic music festivals worldwide. Headrush decided to take a huge leap and
make one for Negros making a mark while revolutionizing tourism for the
province.
Bacolod
is already known worldwide for its Masskara Festival, which is held every
October. During this festival, Lacson Street, Bacolod City’s longest street, is
closed and a weekend-long celebration is held. The street parties are the main
attraction. This is where the people of Bacolod developed their party-loving
attitudes. Naturally, the talk of a massive music festival in the middle of the
summer got the people excited, because they no longer had to wait ‘til October
to party.
Headrush
used the most well known means of disseminating information: social media. I
first heard about NLD from a video my friend shared on Facebook. They make
trailers that not only encourage people to go, but also show what really
happens in the festival using video clips. After every NLD, an official
“aftermovie” is released. It is much awaited by the festivalgoers in hopes of
seeing themselves in it.
The Love
Dance Festivals have significantly grown since the first headcount of only 2000
people in 2013, to an astounding 10,000 people in 2015. It grew to be so
famous, that the succeeding Love Dance festivals got more and more sponsors.
Famous bloggers and even celebrities attended Love Dance and posted about it on
their social media accounts. Many people went to love dance to see their
favorite celebrities.
Love
Dance 2015 was a great one for me. I got to take a picture with Laureen Uy and
Nicole Anderson, two lifestyle bloggers whom I look up to. The acts were really
amazing and I really enjoyed. There was set where a DJ let his kids take the
set and I was amazed at how his two sons performed even though they looked
younger than 13. At one point, the sprayed paint across the whole grounds and
it looked really cool like rainbows cascading in the sky. Walking around the
grounds, there was a variety of food stalls showcasing the various homegrown
cuisines Bacolod had to offer. It was cool to see a lot of foreigners there. It
made me proud that they could see this side of the Bacolod people.
Pictures
with Nicole Andersson and Laureen Uy were quite blurry but it was great seeing
them.
After
acquiring an abundance of praises, Headrush decided to extend the festival and
create a Love Dance for the Masskara season. Despite the venue being quite far
from the main street where Masskara is being held, people still attended and
the headcount even reached to a whopping 8,000 people. “Love Dance is a time
where people can escape reality for a short while to come with a lot of
excitement and leave with either regrets or awesome memories” says Christian
Torres, a local who has been a faithful attendee of the festival.
Being
named in another article as a “worth the plane ticket” festival, I asked one
local who was now studying in Manila for college if he would be willing to go
home for the festival. “Yes, I would go back for Love Dance. It will be
a venue to reconnect with my friends and will likewise be a good break from
college life. Love Dance gives me the luxury of enjoyment and a sense of
liberation.”
Headrush
is proud to claim that the LOVE DANCE event is the most sought after in the
island in terms of experience, consistency, safety, talent acquisition, and
style. This is indeed true; I did not have to worry about the security of the
place. The themes of the festivals per year are also very creative.
Negrenses
are proud to have something like this to call their own. For the locals, it is
a venue to feel a connection. Dancing together to a single beat feels as though
the province is as one, and it’s an amazing feeling. For the people coming in
from other places, they witness Bacolod. They witness the locals and catch a
glimpse of how they live. Some even stay a few days after the festival to
really experience Bacolod. They find a home because Bacolod has captured their
hearts. The Negros Love Dance festival has formed friendships and lasting
relationships. It is indeed more than just a party. It is a celebration of
life, love, and freedom.
Sources:
https://www.facebook.com/photo.php?fbid=10203874279371409&set=t.633475328&type=3&theater
https://www.facebook.com/photo.php?fbid=10203874276211330&set=t.633475328&type=3&permPage=1
http://www.ndb-online.com/sites/default/files/LOVE%20DANCE.jpg
http://bluenergy.ph/images/event-images/negroslovedance/BLU%20Energy%20Drink_Negros%20Love%20Dance%202015_Elements_7.jpg



















